A recent Ubisoft game is reportedly mounting a sales comeback following what the company itself described as a disappointing launch.
Highlights
Mario + Rabbids Sparks of Hope is reportedly nearing 3 million in lifetime sales.
While Ubisoft itself said the 2022 game had a disappointing launch, this report suggests that Sparks of Hope is making a sales comeback.
The cited figure puts Sparks of Hope's launch-year performance on par with that of its highly successful predecessor, which amassed over 10 million in lifetime sales.
Mario + Rabbids Sparks of Hope is close to hitting 3 million in lifetime sales, sources claim. This turn of events suggests that the Nintendo Switch exclusive is mounting quite a sales comeback after Ubisoft itself admitted that Mario + Rabbids Sparks of Hope had a disappointing launch.
The original Mario + Rabbids Kingdom Battle was met with widespread critical acclaim and fan affection, and is still widely touted as one of the best third-party Switch exclusives nearly seven years following its release. And while Mario + Rabbids Sparks of Hope debuted to comparably glowing reviews in October 2022, it failed to replicate its predecessor's launch sales momentum, as per Ubisoft's own disclosures.
Sparks of Hope's Launch Year Sales Are Reportedly on Par with Kingdom Battle
Be that as it may, Sparks of Hope has still managed to generate almost 3 million sales to date, VGC reports, citing sources familiar with the matter. That lifetime sales tally places it roughly in the ballpark of the original game's launch year performance. For added context, Mario + Rabbids Kingdom Battle amassed over 10 million sales over the past six and a half years.
VGC's sources also claim that this apparent sales comeback was at least partially fueled by a slew of discounts that Mario + Rabbids Sparks of Hope received in recent times. On that note, it bears pointing out that deep discounts are standard practice for Ubisoft; the company has long been a proponent of the so-called Dutch auction approach when devising its pricing strategy, launching games at full prices before treating them to deep price cuts shortly thereafter in an effort to generate sales across as many consumer demographics as possible, irrespective of their purchase power.
Sparks of Hope Is Still Doing Worse Than Kingdom Battle Relative to the Switch Installed Base
Nevertheless, Ubisoft's decision to label Mario + Rabbids Sparks of Hope as a flop at launch could ostensibly be explained by the fact that the game released at a time when the Switch had an installed base of 115 million units, more than ten times what it did back when Kingdom Battle hit the market in August 2017. It hence stands to reason that the publisher was possibly expecting Sparks of Hope to perform better at launch than its predecessor did. When that didn't come to pass, Ubisoft even said it made a mistake not waiting for the Switch 2 with Sparks of Hope, which is what Nintendo itself suggested.
That notwithstanding, this newly emerged report does indicate that the Kingdom Battle sequel remains on course to amass enviable long-term sales, in spite of its underwhelming launch. This turn of events is bound to inspire hope among the series' fandom that a third Mario + Rabbids game is still on the cards.
Ubisoft's sequel to 2017's Kingdom Battle, Mario + Rabbids Sparks of Hope is a turn-based strategy game with a quirky sense of humor. Featuring iconic Nintendo characters alongside Ubisoft's Raving Rabbids, this crossover is available exclusively on the Nintendo Switch.