According to Netflix’s annual report, their gaming platform experienced significant growth following the highly anticipated release of the GTA Trilogy in December. This surge in popularity not only benefitted the streaming service but also positively impacted their end-of-year performance.
A recent report reveals that Netflix Games saw major growth throughout the 2023 fiscal year, bolstered by the high-profile launch of the Grand Theft Auto Trilogy on the streaming service. The popular streaming platform has heavily pushed its gaming side since first launching Netflix Games in 2021, adding high-profile franchises like Dead Cells and Tomb Raider to the service. Last month would see one of the platform's biggest launches yet, with the GTA Trilogy coming to Netflix on mobile devices. Now, Netflix is reporting massive success from the game's launch.
While the collection of three of Grand Theft Auto's most beloved games saw plenty of excitement leading up to its 2021 release, the game's post-launch reviews were far from stellar. Many were critical of the buggy state of the compilation on launch, with crashes and technical errors being a frequent factor in the re-releases. Character models were also a point of contention for many critics and fans, with GTA: Vice City's Tommy Vercetti seeing particular criticism. However, the beloved trilogy's launch has reportedly been a huge success for Netflix.
Netflix's recent earnings report for the 2023 fiscal year has revealed the company's gaming initiative received a major boost throughout last year. According to the report, Netflix would see engagement from users with Netflix Games "triple" over the course of 2023, marking a significant increase for the streaming service's gaming brand. Netflix cited the launch of the GTA Trilogy as a major driver for engagement on the platform, with the streaming service calling the Grand Theft Auto games' December release "the most successful launch" in Netflix Games' history.
The launch of the GTA Trilogy on Netflix Games comes as the company has continued to push its gaming side with new reveals. Netflix would roll out the US beta for game streaming late last year, likely acting as a precursor to Netflix Games' transition to other platforms. The streaming service has also continued to add high-profile titles to its gaming library, confirming Hades will be coming to Netflix Games sometime in 2024. Netflix subscribers can access the streaming service's selection of games as part of their subscription with no additional charges.
The addition of three beloved classic Grand Theft Auto games to Netflix comes as the franchise has given fans plenty of reasons to be excited about its future. After years of speculation, Rockstar finally officially revealed Grand Theft Auto 6 last month with a trailer showing off the franchise's return to Vice City. The Grand Theft Auto trailer would quickly break records on YouTube, becoming the platform's most-watched video game reveal with over 90 million views in 24 hours. Grand Theft Auto's debut on Netflix Games has not only given fans a chance to return to the classic games, but also provided a major boost for Netflix's growing gaming service.
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